How India's only family-owned, family-run engine manufacturing company, achieved integration and visibility of all leads sourced from multiple channels and not just reduced lead drop-out rates but also increased conversion rates by automating lead nurturing.
This leading engine manufacturer has grown to become a prominent engineering company, manufacturing and supplying to world’s renowned manufacturers a wide range of automotive products and acting as OEM supplier of centrifugally cast cylinder liners, sleeves, cylinder heads, compacted graphite castings, aluminium castings and machined large engine crankshafts. The company took a big leap forward in 2007 and started manufacturing 2, 3, 4 &6 cylinder gaseous and diesel engines and generating sets in the range of 5 kVA to 500 kVA.
Now this company is a group of eleven manufacturing sites engaged in researching, designing, manufacturing and supplying precision engineered products worldwide.
The client wanted to grow their business via the digital route and handed the mandate for this to Xebec communications, the parent company of Embudo tech. As the marketing efforts bore fruit, the inbound leads came at a rapid rate and the client found it difficult to accurately track and follow through 100% on inbound leads for their products. There was no easy and accurate way to store and share leads amongst the sales/presales team for nurturing and follow through. This led to lost/dropped leads and missed business opportunities.
The Embudo team, designed a responsive web application to receive and consolidate leads from various marketing campaigns (digital, TV, outdoor, calls, listings, etc) and channels in a central repository accessible to all the operations staff and stake holders.
As the sales team responded to and nurtured the leads, they were able to update the status of leads in this repository for all to see and setup alerts for follow ups on future dates.
Embudo tech is a division of Xebec Communications and is a new age marketing technology integration company, blending long years of deep branding and marketing experience with integration of cutting-edge web and mobile technologies to help your business grow consistently and attract new visitors, engage them meaningfully, nurture them through their life cycle, convert them to paying customers and retain them by continually exceeding their rising expectations.
Embudo understands that developing the solution is not enough. Embudo will not just design and develop technology enabled solutions for your business, but can also take full responsibility to host securely, deliver efficiently, update, backup, and maintain the solutions from Embudo’s cloud platform or a cloud platform of your choice, 24/7, thus providing complete SLA backed life cycle services.
To learn how Embudo Tech can help your business, please visit www.embudotech.com