A public listed real estate developer. They have multiple businesses - EPC, Construction, Residential and Commercial Real Estate.

Use Case


  • They needed a comprehensive corporate website.

Challenge Addressed


  • Each business is a separate SBU with different decision makers.
  • Investor information was required in the website - being a listed company.
  • The website had to have detailed info on the real estate projects and work as a marketing/sales platform.
  • Shifting from a legacy .net platform with least amount of disruption.

Outcome


  • A CMS based website with responsive design on Laravel platform.
  • A dynamic landing page feature to launch quick campaigns for the real estate division.
  • Consolidated view of all leads generated through various enquiry forms throughout the website along with Sales force integration.
  • A comprehensive website with uniform look and feel.

Benefits


  • A website which could handle traffic.
  • Easy content updating with CMS.
  • Enhanced visibility and brand look.

A public listed real estate developer. They have multiple businesses - EPC, Construction, Residential and Commercial Real Estate.

Use Case


  • Marketing tools on the website to measure effectiveness of the digital marketing campaign.

Challenge Addressed


  • Multiple campaigns for different projects being run with lead capture happening on the microsite.
  • Tracking each campaign was essential

Outcome


  • Dynamic landing pages where the call centre number was served dynamically based on the user source.
  • A comprehensive lead dashboard was created . Where various parameters were tracked. Campaign source, media, geo, devise, time stamp, IP etc.
  • A graphical representation was visible on the dashboard with live lead count.
  • The landing page with integrated with Sales force

Benefits


  • Live lead numbers and source tracked.
  • Campaign could be tweaked live based on the lead dashboard view.
  • Granular level tracking of lead source.

A chain of Salons with more than 35 franchisee operated outlets.

Use Case


  • Track franchisee billing and increase customer billing through cross and upsell.

Challenge Addressed


  • Franchisees were prone to give misleading sales figures and there was no way to have access to the client database of franchisees.

Outcome


  • A customer App recommended. Master admin with database access. Ability to run campaign at store level or master database level.
  • Billing to be integrated.

Benefits


  • Access to customer database
  • Single console to run campaigns
  • Arrest revenue leakage

A Nutritionist catering to health conscious customers . Offering customised diet plans on a subscription basis

Use Case


  • A comprehensive website with customer login with details uploaded and all communication happening through the website with the customer.

Challenge Addressed


  • Creating workflows so all offline, email, SMS, Whatsapp communication happened through the website.
  • Dashboard view for client and customer

Outcome


  • Comprehensive back end modules for easy updation and interaction

Benefits


  • Easy communication
  • One view for the user
  • Better experience
  • Campaign could be tweaked live based on the lead dashboard view
  • Granular level tracking of lead source.

India's only family-owned, family-run engine manufacturing company. Manufacturing world-class engines, generators and engine components to customers across the globe and in India.

Use Case


  • This was an app we created to monitor and manage the leads that were being received from the various marketing campaigns being run – digital, TV, outdoor, calls, listings, etc.

Challenge Addressed


  • Automatic lead capture on one platform
  • No loss of leads
  • Reminder mechanism to ensure all leads are followed up with the latest status updates are made

Outcome


  • Top management as well as the teams could monitor real time status of the leads and follow ups

Benefits


  • Reduction in loss of leads
  • Better follow ups
  • More closures (expected since the app is still under testing)